China's e-commerce industry in the past 10 years, from scratch, from there to prosperity, experienced a rapid development of the era. Recently, from the China association of instrument and meter industry according to the latest figures released in 2011, 2010, instrument and meter industry scale of production and sales for the first time in China reached 500 billion yuan, 5521 more than the industry scale enterprises, under the situation of the weak global economic environment, instrument and meter industry in China through hand in hand to expand the domestic market, e-commerce in manufacturing opens up a new development way, into the high-speed development of industry.

Instrumentation market electronic commerce nuggets

With the expansion of the market demand, is closely related to people's life of the instrument industry also obtained the swift and violent development, but due to reasons such as technology and innovation, instrument and meter industry domestic and abroad there is still a large gap, lack of key core technology, low level repeated, stability and reliability of the product is not the solution of the fundamental, in the high-end precision instruments are still heavily dependent on imports, import a lot of adverse effects on the industry development.

Internet e-commerce can help domestic instrument and instrument parts enterprises to participate in the competition at home and abroad, direct dialogue with the international large market, help enterprises to quickly break through the technical bottlenecks, to achieve technological innovation and upgrading. Use this e-commerce this emerging trading tool to broaden the current sales channels of enterprises, improve the business environment, optimize and activate the whole industrial chain, and actively integrate into the Internet this trading mode to make use of the Internet, make use of e-commerce to make the cause bigger.

At present in domestic e-commerce market, represented by alibaba comprehensive e-commerce platform at the beginning of the Internet play a vanguard role, their development marks the rise of China's e-commerce, Internet users in the profile is also rising, more and more companies involved and for instrument and meter industry in e-commerce tasted the sweets. In addition, many users use Baidu, Google sogouB1 and other search engines to optimize keywords, buy bidding rankings, and exchange more orders for conversion by constantly improving exposure and clicks. In the current development of the Internet, the two are still leading the way.

Vertical industry portal is bound to rise

But as the comprehensive level stations in advertising competition and search engine ranking the competition, some enterprises to professional stronger industry websites, such as the deepening of the steel industry of my steel nets, covering chemical industry comprehensive information and business services of China chemical network, for central heating and heat meter technology China heating information network, these sites after years of development, more and more get the recognition and favor of vertical industry users, and accurate advertising value and lower the cost of more gradually recognized by businesses.

In the modern information era, to the highly professional instrumentation field especially transform itself has all the advantages of resources consolidation and development, set up a complete set of service system and mode, has released the query information timely, full and data resources, information professional authority, network wide coverage, and many other advantages. The emergence of personalized professional industry portal is undoubtedly a shot in the arm for China's instrument and meter industry, which is in the stage of gradual development and growth. It will surely play an important role in maintaining the balance of the whole industrial chain and establishing a more reasonable channel for information exchange.

In the next five years, the total output value of China's instrument industry will reach or close to one trillion yuan, with an average annual growth rate of 15%. In the next five years, China's instrument industry will apply e-commerce to develop the market and actively expand network marketing, which will become the mainstream trend of the industry's sustainable development.